Hi, I'm Joacim
a Senior Visual Designer

I have more then 15 years of experience working with UI/UX and graphics with focus on web and mobile applications primarily within fintech.

It all started in the early 90´s when playing with graphics on my Amiga. In 2003 I decided to take my hobby to the next level by studying web with focus on design in Stockholm. Immediately after school I started my work career.

Check out some of my projects below and feel free to contact me if you have any questions.


Zlantar helps you get on top of your private finances, your household agreements and subscriptions. Zlantar collects and aggregates bank account information using Open Banking (PSD2) and reverse engineering. The transactions are automatically categorized using machine learning to show how you spend your money and how much you choose to save up monthly.

Kul för barn

Fun for Kids is a series of iOS apps focused on children’s play and learning. They includes both picture books, jigsaw puzzles and fun and stimulating games like Memo Match and "1 out of 4".


Bankbetyg is a Swedish web page where bank customers can grade, comment and compare Swedish banks in different areas like tech and service. The results of all the grades and comments are presented in a beautiful and easy way to understand.

Bankbetyg was nominated to inUse UX Award 2014 for a "Quick, easy and clear way to compare banks conditions - giving bargaining power to bank customers!.


Me and a friend launched Smartbudget in 2010. It was one of the first online PFM-tools that connected and imported bank transactions from all major banks in Sweden using reverse engineering and Mobile BankID. Smartbudget was nominated for Top 100 swedish web pages by Internetworld 2011 and 2012. In 2015 we sold Smartbudget.


Teknikveckan is one of Sweden's biggest tech sites reaching out to more then 100 000 tech junkies each month. You can find Teknikveckan on the web, Facebook, Instagram and Youtube.


One of my biggest interests besides computers has always been drawing with paper and pen. In the early 2000 I got my first Wacom pen tablet. Finally I could combine hand drawing and computers.

But wait, there's more!

As a Visual designer you work with many tools and techniques. A few years ago my main focus was HTML, CSS and designing for web. Today I focus more on UI & UX with focus on mobile applications. My interest in motion design has also grown. Apart from my design skills, my biggest asset is having worked closely with back-end developers for so many years.